• African
  • American
  • Bar
  • BBQ
  • Breakfast
  • Burgers/Sandwiches
  • Cafe
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  • Catering
  • Desserts/Sweets
  • Drinks
  • Food Truck
  • Gluten Free/Friendly
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Philly Pretzel Factory


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Our founder, Dan DiZio, grew up eating pretzels. He started selling soft pretzels in his neighborhood at age eleven, becoming a child entrepreneur with a sales team of kids from all around the town. He missed pretzels when he went away to school, so after graduation Dan partnered with his college buddy Len Lehman to found the original Philly Pretzel Factory location in the Mayfair section of Philadelphia. Dan and Len were inspired by their love for pretzels and experiences with the original Philly-based pretzel bakeries, so it was no surprise that their own pretzels were delicious! They held a deep respect for those founding fathers whose wholesale bakeries in the warehouses in and around Philadelphia fed the locals at all times of days. So opening their first Philly Pretzel Factory as an actual storefront instead of in an industrial space was an experiment, a kind of “why not try this,” between the two. What resulted was a line that never went away, and a fanbase always hungry for more! Now, after more than twenty years of twisting, Philly Pretzel Factory is over 170 stores strong and making things better as we grow into additional states every year.

Our original storefront at 7366 Frankford Avenue in Philadelphia was the only thing we could afford back then, and it turned our “factory” model into a retail store that still serves up hot, delicious pretzels seven days a week. Who knew this was the beginning of “where better gets made.”?
We drove from Philly to Florida in a rental truck to purchase original pretzel equipment from retired pretzel bakers. We’ve made refinements along the way and today we have all our equipment custom made to our specifications for every Philly Pretzel Factory in the United States.
Our original Frankford Avenue store in Mayfair is now our flagship location. We’ve grown to encompass three times the original space and you can come in and see us twist fresh pretzels every day, just like we do in stores across the country!

That’s Dan and Len, founding partners of Philly Pretzel Factory getting all glammed up for a publicity shot. But even top models couldn’t compete with our gorgeous signature pretzels in the background.